water purifier business

How to Start a Water Purifier Business?

Need some directions to start your water purifier business? Well, you are just at the right place.

With the rise in pollution, people are becoming more and more conscious about their health and well-being. For instance, drinking water is not safe anymore in most countries. Usually, it is contaminated, which is the reason why waterborne diseases like cholera, typhoid, and diarrhea are so common. This makes water purifiers a basic need of every household these days.

A water purifier delivers you clean and healthy water by removing bacteria, chlorine, and its byproducts. The filters installed in the water purifier are usually able to capture 99.9% of impurities, including lead, clay, silt, and sand. It also enhances the taste and odor of water and makes it safe for normal usage.

If you want to commence a business, then a water purifier company seems like a good idea. The major plus point about this business is its huge growth potential. The water purification industry is developing at an exponential pace worldwide and is expected to be worth $45.3 billion by 2022. But like any other business, starting a water purifier business is not so simple. In this article, you will get proper guidance and tips to start your business easily.

Why should you invest in a water purifier business?

Water is a crucial resource for our quality of life, the things we grow and produce. An increase in urbanization causes pollution of water and decreases freshwater resources.

According to Europe environmental agency, in 2002, 90% of the population of Europe was connected to sewage networks. WHO European Region stated that 18% investigated outbreaks of waterborne Gastrointestinal infectious diseases, which is higher in developing countries. Over the last two decades, a considerable increase appears in the technology and proportion of the population connected to water. Now people are more worried about their health and well-being. Most people have clean water to drink, but still, many people don’t have it. According to researchers, 40% of Americans rely on groundwater.

Due to increase water pollution, many people are buying water purifiers for their safety. 3M, a water purifier manufacturing company has an annual sale of $32.14 billion. So, as you can see, many people are buying water purifiers, and this is one hot business going on right now in the world. People are now more into health and hygiene. Investing in the water purifier business will be beneficial for you.

Know your customer

You should know the needs of your customer before starting a business. Conduct long research about the areas with poor municipal supply water quality, ancient areas where water pipelines are rotting, or the place where there is an increase in urbanization, leading to the contamination of underground water resources. Industrial regions and new offices or educational institutes will buy water purifiers for their staff.

You can make people of these areas your target customers suffer from inadequate water quality and require water purifiers. Hence, they are proven to be the buyers of large quantities of water purifiers. Hospital is also the potential buyer for you as water purifiers are needed there.

You have marked your target market; now you have to know the demands of your potential customers. There are many types of water purifiers. Large industries will demand the large developed and expensive water purifiers, while simple households will ask for simple, easy-to-operate water purifiers. You have to ensure that the products are up to the market trend and demands as nowadays RO water purifiers have the most demand in the market. From small households to large hospitals demand these water purifiers.

Now you know your target market and trends of the market, you have to get products to sell to your customers.

Where do you get your water purifiers?

The best way to get the water purifiers for business is to establish your water purifier manufacturing factory. This may seem simple work to do, but this concept requires a lot of experience and consultancy in the marketing and management field. It also requires a vast amount of money. But if you have money and a good business plan you can start your water purifier factory.

For a factory, you have to buy the land for the factory and register it. You also have to hire expert engineers to design a water purifier model according to the demands of the market. After manufacturing the product, you have to register it and take a certificate that it is safe to use. You have to hire employees for doing different jobs, and all this process requires money. Also, you need to look for partners who are willing to invest in your business.

You will develop the water purifiers and contact different companies who are on this line of business. These companies will sell your products in the market. Once you start selling the products, you will become the manufacturer of water purifiers. Many wholesalers and retailers will purchase water purifiers from you and then sell them to the customers. This whole process requires extensive research and analysis on the market. If you are dealing with retailers, you have to be quick in your orders and ensure that your product has safe and secure packaging. All your shipping and logistics processes need to be on time.

Owning a manufacturing factory is tricky as you need to have a good experience and broad vision in the market. You should learn factory management and get consultancy before starting your factory. You can also take help from the other manufacturers who are already involved in this industry and learn how the thing works.

Building a factory needs money and knowledge of the risks you may have to face. You have to learn about how to handle any problem arising within the company. If you don’t have enough money or don’t want to engage yourself in the inconveniences of the manufacturing plant, you can always look into the second option.

You can become a wholesaler or retailer and sell water purifiers to people who need them. You will research different water purifier manufacturers and pick a suitable one for you. Following are some manufacturers you can contact:

  • Ningbo Ispuring Intelligent Technology Co. Ltd
  • Smith Corporation
  • Eureka Forbes Ltd.
  • Watts Water Technologies, Inc.
  • 3M
  • Ningbo Lamo Drink Equipment Technology Co. Ltd
  • Yuyao Yadong Plastic Co. Ltd

You can approach these water purifier manufacturers through their official websites or contact information available online and place your order. All the producers have certain qualities and terms and conditions that you have to meet. You have to research every water purifier manufacturer’s product and pick a cost-effective manufacturer for yourself.

Picking and designing your water purifiers

Pick a water purifier that will make a good sale. Do complete research on different manufacturing companies before picking. Study the pros and cons of the product, quality of the product, inquire about its price, and ask relevant questions before choosing a supplier for your business.

You have to look at your target market before picking your products. Learn what customers want and pick the water purifier they want. There are many types of water purifiers available in the market. People like to buy purifiers that are easy to operate and clean. So, make sure you fulfil all the demands of potential customers before choosing any type of water purifier.

How to do a water purifier business plan?

Now you know your customer base and have planned to be a manufacturer or retailer; then it’s time to write a business plan. A business plan is a written document in which you will define your business, objectives and goals. The business plan is critical as it helps you learn more about the business, customer, competitors, strengths and weaknesses.

The best practice is to write the business plan by yourself instead of asking your subordinates or another person.

Plan for a water purifier business must cover these topics.


In this topic, you will define your business. You will write about your business, goals, and objectives. Furthermore, you will define your products and their features.

Market Research

Market research is one key factor. Market research determines the feasibility of water purifier through research conducted directly with potential customers. It allows a company to discover the target market and get opinions from consumers about their interest in a water purifier.

Operational and Financial Plan

This topic comprises of two plans operational and financial. The operational plan is a planned document in which you will define the work, responsibilities, and goals of every department and person.

The financial plan is an extensive evaluation of a business’s current and future financial state. In this, the experts estimate the expected growth and budget of the company. A financial plan helps you set a goal for your water purifier business.

Marketing plan

The marketing plan is a document where you will discuss your marketing tactics for the coming year or quarter. Usually, it includes an overview of the water purifier business’s marketing and advertising goals and a description of your business’s target market and customer requirements.

SWOT Analysis

SWOT stands for Strength, Weakness, Opportunities and Threats. The analysis is a structured planning method that evaluates these four factors of a water purifier business. SWOT is a simple but powerful framework to analyze the strengths, weakness, opportunities and threats.

Medium of selling

This is imperative to consider before starting your business. If you don’t know about the medium of selling your goods, you can’t operate a successful business. You can sell your products on both online or offline forums.

  • Online platform

There are two ways for you to sell your product online. Firstly, on social media, you will create your brand profile on these apps and people interested in buying will contact you at your profile’s contact number. This is a good platform for your business initially, and after you have gained enough customers, you can launch your website.

The second one is through your website. You can develop your website yourself or hire a web developer to do the job. You have to do digital marketing to gain customers and help your business succeed.

  • Brick and mortar

The offline medium of selling we talked about previously is brick and mortar. You can deal with store owners to sell your products in their store and return; they will take their commission. The second option is you rent your store. It will be costlier as you have to pay for shop rent, employee’s salaries, storage costs, utility bills, and other expenses like that. But this type of business has its advantages.

People who don’t like to shop online or the people who want to buy items after physical inspection will come to you. Also, people who don’t trust online shopping will come to you for purchasing their water purifiers. Try to rent a shop in the neighbourhood of your target customers; it will bring more customers to you.

Well, it’s a wrap. We hope that this article will assist you in the proper setting and functioning of your water purifier business. We wish you all the best for your business.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *